Influencer Marketing Philippines
Globally recognised as one of the most vibrant economies in the Pacific region, the Philippines ’ market is expected to grow with more domestic activity and public investment momentum. In addition, the Philippines is home to the most active social media users in the world. As a result, there are countless opportunities for brands to build a digital presence in the Philippines.
Given the competition in the online market, brands find it hard to stand out from their competitors. Thus, finding new ways to innovate in digital marketing strategies is important. With the reach that social media has, it will drive traffic and increase brand visibility. Influencer marketing will remain a powerful force. Because of its dependence on social media, it is an effective strategy to tap on the country’s potential
PHILIPPINES: SOCIAL MEDIA MARKETPLACE
“Filipinos do not go online, they live online”
When it comes to online savviness, Filipinos are a force to be reckoned with. According to We Are Social and Hootsuite Digital Report 2021, the Philippines topped global internet usage for the sixth year in a row. The average amount of time spent on the internet by each Filipino logs in to 10 hours and 56 minutes which is a lot more than the global average of 6 hours and 54 minutes.
This massive online usage is related to the social media presence. The country continues to lead in time spent on social media, reaching a peak of 4 hours and 15 minutes, nearly twice the global average. Without a doubt, the Philippines is known as the “world’s social media capital”. Here’s a rundown of the country’s key statistics on online and social media consumption.
67%
Internet
Penetration
Rate
80.7%
of Filipinos Are
Active Social
Media Users
4H 15Min
Average Daily Time
Spent Using
Social Media
INFLUENCER MARKETING TRENDS
- Fashion, Beauty, Travel, and Food influencers are popular and have the highest engagement rates.
- Instagram, followed by YouTube, is the most popular platform for sharing influencer content.
- 96.8% of Filipinos are Instagram users.
- There are 83 million people that Instagram reports can be reached with adverts on Instagram.
- According to a survey from Rakuten Insight, 70% of consumers made buying purchases based on influencers.
- More local influencers are being engaged by e-commerce platforms to promote their brands via live streams.
WHY INFLUENCER MARKETING ?
#Build Trust
To begin, influencer marketing makes use of influencers to reach out to their communities. Unlike a celebrity, an influencer is someone who has made a name for themselves through social media platforms. Consumers normally rely on reviews before buying a product or service. Hence, real content from influencers will help to build your audience’s trust and increase your conversion rate.
#Increase Engagement
Next, influencers have the ability to connect with users during their “discovery” phase. The chances of their followers becoming your potential customers are high, especially if their niche is similar to yours. This trickle-down marketing approach will eventually allow you to build meaningful connections while remaining authentic.
#More Affordable
Thirdly, influencer marketing does not have to be costly as the price of influencers varies. Working with celebrities may incur a higher cost due to a larger audience reach. The price of influencers, on the other hand, varies according to their category. Compared to placing large advertisements, the influencer marketing budget is smaller. There are also some influencers who do not take rates but instead, receive the product or service for free.
#New Content Strategy
Last but not least, each influencer certainly has their own characteristics in creating content. When creating content, they will always present their personality. For this reason, they often create relevant and unique content that their audiences like. With the interesting content being put out, it attracts and increases the interest of their audiences to try the product.
HOW TO GET STARTED WITH INFLUENCER MARKETING?
There are two ways to get started with influencer marketing.
Reach out to influencers directly.
Although directly approaching influencers may seem easier and cost-effective, this does not guarantee a successful campaign. There are several factors to be considered such as the type of influencer, the audience they have, and the minimum outreach that can be hit.
Engage an influencer marketing agency
Alternatively, an influencer marketing agency would be great to help execute campaigns. The agency can identify the right influencers and structure the strategies to play the strength of the client.
KOBE : asia's leading Influencers marketing platform
As an award-winning Artificial Intelligence Influencer Marketing agency, we help you win the Philippines market. We look for relevant celebrity, macro or micro Bloggers, Influencers, Youtubers, or Instagrammers to build your brand presence and stimulate interest in your products or services.
30,000+ KOLs
100M+ Outreach
14 Countries
Along with our patent A.I. engine that guarantees 100% results for your market outreach, we help you venture into Influencer Marketing Philippines by the most efficient and fast way from the comfort of your home.
TYPES OF INFLUENCER
Influencers can be classified into three categories: Mega, Macro and Micro influencers. Celebrities at the top of the pyramid have the highest reach but low relevance. Whereas influencers at the bottom of the pyramid usually have low reach but high relevance.
Mega Influencers: They are celebrities, actors, social media stars, athletes with a large following and at least 2% – 5% engagement per post. Therefore, they tend to have a diverse following with a wide range of interests. Although they have the most reach, they have the lowest relevance. Although they have the most reach, they have the lowest relevance. Because their relationship with their audience tends to appear to be more distant than that of other types of influencers.
Macro Influencers: They are established vloggers, bloggers and models with a sizeable following and at least 5% – 20% engagement per post. They are usually category specific and have the highest topical relevance. They have consistent growth and performance, but their relevance is low due to a lack of engagement with their audience.
Micro Influencers: Everyday consumers with lesser followers and at least 25%- 50% engagement per post. Because these influencers tend to focus on specific topics or areas, they have the highest level of brand relevance and resonance. Due to the genuine interactions, it will help to build trust within their followings.
Nano Influencers: Smaller outreach everyday consumers with the lowest amount of followers and at least 50-80% engagement per post. Nano influencer followers usually consist of family and friends. Despite having a lower reach, they have a higher follower credibility and engagement rate because they are regarded to be more friendly and genuine.
what we do for our clients
PLAN
We plan out an attractive content angle and find relevant Filipino Influencer for your brand with our A.I. Platform
EXECUTE
We communicate with Influencers and provide your brand with fraud protection and safety throughout the entire campaign
REPORTING
We ensure guaranteed KPIs with storytelling content that amplifies your brand presence. With a final review meeting for future improvements
BILLING
Hassle free payment procedures, zero worries on budget allocating and Influencer payments
POWER YOURSELF UP WITH A.I
Kobe’s patent Artificial Intelligence engine is able to understand social media feeds through the analysis of 9 data points, allowing us to pair brands with influencers in a fast manner based on relevancy. Through our technology, we are also able to forecast content performance and deliver KPI-driven campaigns with weekly tracking reports. At Kobe, we strive to meet or even exceed your expectations! Connect with us to find out more about our AI-driven platform!
Our A.I platform is able to study the Influencer and their audience demographics which is absolutely important for implementing a successful Influencer Marketing campaign
Top youtubers in philippines
Michelle Dy
Rei Germar
Mimiyuuuh
Pamela Swing
Top INSTAGRAMMERS in philippines
Camille Co
Laureen Uy
Krys Uy
Nicole Andersson
Successful influencer markeTING campaigns
A successful Influencer Marketing campaign can range from a small scale to a large scale campaign. Moreover, what’s important is the outreach and engagement each Influencer brings in. Depending on the content angle for each campaign, we look at different metrics to bring in a set of audiences that allows your brand objective to be heard. Importantly, it is time to keep up with the trend and dive into Influencer Marketing for a different set of audiences that you have never reached before.
Wacom Philippines
Wacom is well-known in the creative field. In contrast to Wacom’s target audience, non-creative content creators are involved to demonstrate how they make use of the Wacom products. Using a series of carousel images, a diverse mix of influencer profile showed how Wacom products are suitable for use in our daily lives.
Total Outreach: 222,373
Engagement Rate: 4.86%
Facebook Social Commerce
In Phase 1, influencers who are also business owners show how easy it was for them to implement Facebook Social Commerce. They shared their experience with Facebook Social Commerce and introduced the third-party tools they used after using it for a while. The audience responded positively to the posts, many of whom are small business owners.
Total Outreach: 1,874,766
Engagement Rate: 2.54%