Influencer Marketing Singapore
Singapore is among the top few nations in the Southeast region of Asia in terms of using social media. Many Singaporeans and companies have benefited from using social media to market successful campaigns. Most importantly, it provides ideal selling opportunities for small businesses and start-ups that are still growing to achieve higher returns with a relatively limited budget. This has led to us observing a trend in companies in Singapore adopting social media marketing in various advertising, business, and PR strategies.
One of the critical factors in this growing marketing trend is the ever-evolving mobile technology. With over 4.7 million mobile users in Singapore, 79 per cent actively use social media. The smartphones in the current market are getting more and more powerful and well-built. Combined with the growing and merging interface of social media and the internet, we see rapid growth of unique channels as Singaporeans move towards mobile-first content.
With that, businesses and brands in Singapore view this trend as an ideal opportunity to market and expand their company locally and overseas.
AN OVERVIEW OF SINGAPORE'S SOCIAL MEDIA LANDSCAPE
- There were 5.79 million internet users in Singapore at the start of 2024, when internet penetration stood at 96.0 percent
- Singapore was home to 5.13 million social media users in January 2024, equating to 85.0 percent of the total population.
A total of 9.78 million cellular mobile connections were active in Singapore in early 2024, with this figure equivalent to 162.2 percent of the total population.
- Singaporeans spending the most time on TikTok compared to the rest of the social media platforms.
- Followed by YouTube, then Facebook and Instagram.
KEY TRENDS IN INFLUENCER MARKETING
- 71 per cent of customers are more inclined to make purchasing decisions based on social media recommendations, out of which 86 per cent of these consumers consist of females.
- 70 per cent of teenagers subscribe to specific YouTube channels because they believe and respect the opinions of influencers more than celebrities on mainstream media.
- This opens up a massive market opportunity for businesses. Studies have shown that for every dollar the business invest in KOL marketing, they generate 6.5 times more in ROI (Return Of Interest).
- 57 per cent of fashion and beauty brands engage influencers as part of their marketing efforts. According to studies, results have shown that influencers contributed 86 per cent of the most-viewed beauty videos on YouTube, while beauty brands contributed the remaining 14 per cent.
WHY CHOOSE AN INFLUENCER MARKETING AGENCY?
If your company wants to engage a Key Opinion Leader (KOL) or an influencer for a KOL marketing campaign in Singapore, you may engage them directly or through an influencer marketing firm.
Given the extensive network of the web, it may appear simple to reach out to your desired influencers at a minimal cost. However, there are several KOLs and influencers in Singapore who focus on their own content, which may or may not fit with your organisation’s brand. As a result, identifying and connecting with the right influencers for your influencer marketing strategy might be difficult. If you want to run an efficient and successful influencer marketing campaign, you must first arm yourself with essential knowledge by reading several e-books and articles on the subject.
Alternatively, you may save time and effort by using the services an influencer marketing agency can provide. Helping to select the best-suited influencer for your marketing campaign, an influencer marketing agency is able to help you identify the proper solution. They may also, on behalf of your company, assist in negotiating with the influencer and tracking the effectiveness of the marketing campaign.
WHY USE INFLUENCER MARKETING?
#Building Trust
To begin with, social media influencers have established a steady pool of followers and target audiences. Furthermore, they have the ability to effortlessly influence their followers through product reviews, making them a reliable and trusted trendsetter. As a result, when influencers work with a specific brand, it generates a fresh perspective on that brand. This leads to their followers undoubtedly being on board with the product and buying them.
#Affordability
Influencer marketing need not be costly. Nevertheless, the expenses will undoubtedly be higher if you work with celebrities due to their extensive audience reach. Influencers are classified based on the number of followers they have – Celebrity, Macro, and Micro, with celebrity status being the most popular. The cost differs between each classification but nevertheless provides many brands with a less expensive marketing approach when compared to traditional advertising. There are also specific influencers who do social media advertising for exposure. So instead of accepting compensation, they would rather receive the products free of charge.
#New Content Strategy
Last but not least, each influencer certainly has their own characteristics when creating their content. One of the advantages is getting fresh content from each influencer. They understand how to create interesting contents that their audiences like, which will help them attract consumers. With the interesting contents being put out, it attracts and increases the desire of their audiences to try the product.
KOBE: THE LEADING INFLUENCER MARKETING AGENCY IN ASIA
30,000 KOLs across SEA
80 Million Outreaches
14 Nations
CLASSIFICATIONS OF INFLUENCERS & KOLS IN SINGAPORE
The influence pyramid outlines the hierarchy of influencers. There are three classifications of influencers and KOLs:
- Mega Influencers: These are famous celebrities, actors, social media stars, and athletes who have a large following. They generally have the highest reach but might have the least relevance to the brand.
- Macro Influencers: These are famous models, bloggers, and YouTube vloggers who do not have as many followers as the mega influencers. They are usually category-specific kinds of influencers and hence are able to achieve optimal reach and relevance.
- Micro & Nano Influencers: These are your everyday consumers with a low number of followers. Because most of their followers are made up of people they know, they usually are able to achieve the highest brand relevance, hence able to reach maximum engagement with their audience.
If you are seeking an influencer marketing agency or a KOL agency in Singapore, please contact us, and we will share relevant case studies with you.
KOBE'S INFLUENCER MARKETING SOLUTION FROM START TO FINISH
What We Do For Our Clients
PLAN
Using our AI Platform, we develop an appealing content approach and identify suitable strategies and Singapore KOLs and influencers for your company.
EXECUTE
Throughout the campaign, we engage with influencers and safeguard your business against fraud and brand safety.
REPORTING
With compelling material that boosts your brand's visibility, we guarantee and assure KPI-driven solutions. We also conduct a final reviewing meeting to discuss how we can further improve.
BILLING
Payment processes that are hassle-free guarantee that you have no concerns about budget allocations and influencer's fees.
POWER UP YOUR BUSINESS WITH AI
If you are seeking an influencer marketing agency or a KOL agency in Singapore, don’t hesitate to get in touch with us, and we will share relevant case studies with you.
INFLUENCERS & KOLS IN SINGAPORE
@BongQiuQiu
@denisekellerofficial
@thisisbenzo
@kextay
@typicalben & @randyys
@whathebronte
@chowjiahui
@fauzielaily
@sophiewillocq
@mongabong
SUCCESSFUL INFLUENCER MARKETING CAMPAIGNS
A successful influencer marketing campaign can range from a small scale to a large scale campaign. Moreover, what’s important is the outreach and engagement each influencer brings in. Depending on the content angle for each campaign, we look at different metrics, and each metric brings in a set of audiences that allows your brand objective to be heard.
More importantly, with an ever-changing world, it is time to keep up with the trend and dive into influencer marketing for a different set of audiences that you have never reached.
Some of the clients that we have worked with include: McDonald’s, Casetify, Ayataka, Sentosa. Contact us if you are looking for a KOL agency in Singapore.
Frequently Asked Questions
We let you choose influencers from a carefully curated list, ensuring they genuinely align with your brand values and resonate with your target audience. This approach guarantees that the KOL influencer you work with is truly passionate about your brand, leading to a more authentic and effective collaboration.
You have full control over the KOL influencer selection process, allowing you to choose individuals who closely align with your brand’s values. This careful selection minimises risks and ensures that your brand’s integrity is maintained, as the influencers you work with are vetted for their professionalism and reliability.
Our platform allows you to analyse the KOL influencer’s audience demographics in detail. This ensures that your message reaches the right people who are most likely to engage with your brand, leading to more targeted and effective KOL marketing campaigns that resonate with the intended audience.
We implement rigorous compliance checks and provide clear guidelines to ensure all influencer content meets legal standards. This protects your brand from potential legal issues and ensures that all partnerships are transparent and ethically conducted, maintaining your brand’s credibility
Our streamlined process and dedicated account managers handle the day-to-day management of your campaigns, while you retain strategic oversight. This minimises your workload, allowing you to focus on your core business activities while ensuring that your KOL marketing campaigns run smoothly and effectively.
By giving you control over KOL influencer selection and content approval, we help ensure that your brand’s unique identity is maintained and even enhanced through partnerships. This approach allows you to collaborate with influencers who complement and reinforce your brand’s core values and image.
Our team stays ahead of platform updates and technical changes, ensuring your KOL marketing campaigns remain visible and effective. We proactively adjust strategies and tactics to adapt to any changes, ensuring that your campaigns continue to reach the intended audience without disruption.
We support long-term, mutually beneficial relationships with KOL influencers through ongoing support and flexible agreements. This approach fosters trust and loyalty, ensuring that your partnerships grow stronger over time, leading to more consistent and impactful KOL marketing campaigns.