Influencer Marketing Thailand
Thailand is one of the leading countries in Southeast Asia when it comes to social media usage. As more Thais spend time online, social media now offers more marketing opportunities and higher yield returns for growing businesses. Consequently, we can see more Thai businesses adopting social media in terms of PR, advertising and business strategies.
With the rapid adoption of new channels, the use of influencers will help in the strengthening of the relationship between brands and consumers. As the online marketplace grows, it is the right time now for businesses to venture into influencer marketing. This is a great opportunity because if brands can successfully market and grow their businesses both locally and globally, the sky is the limit.
THAILAND: SOCIAL MEDIA MARKETPLACE
Just like any marketing strategy, understanding the marketplace will help you to identify which platform your target audience lives in. Other than a form of connection, social media has now been embedded into the daily lives of Thai consumers for other purposes such as online shopping. The internet penetration rate is continuing to rise and Thais are becoming more active on online platforms.
69.5%
Internet Penetration
Rate
78.7%
of Thais Are
Active Social
Media Users
2H 48Min
Average Daily Time
Spent Using
Social Media
INFLUENCER MARKETING TRENDS
- Based on a survey from i-dac survey, 53% of consumers are spending more time interacting with influencers.
- 76% have purchased a product endorsed by an influencer. (Rakuten Insight)
- Entertaining and humorous content is well received by Thais.
- Silver influencers are getting more love. 55% of people aged 55+ follows influencer on social media. (Statista, Jan 2021; GWI)
- The arrival of virtual influencers is hugely loved by teenagers.
WHY INFLUENCER MARKETING ?
#Build Trust
To begin, influencer marketing makes use of influencers to reach out to their communities. Unlike a celebrity, an influencer is someone who has made a name for themselves through social media platforms. Consumers normally rely on reviews before buying a product or service. Hence, real content from influencers will help to build your audience’s trust and increase your conversion rate.
#Increase Engagement
Next, influencers have the ability to connect with users during their “discovery” phase. The chances of their followers becoming your potential customers are high, especially if their niche is similar to yours. This trickle-down marketing approach will eventually allow you to build meaningful connections while remaining authentic.
#More Affordable
Thirdly, influencer marketing does not have to be costly as the price of influencers varies. Working with celebrities may incur a higher cost due to a larger audience reach. The price of influencers, on the other hand, varies according to their category. Compared to placing large advertisements, the influencer marketing budget is smaller. There are also some influencers who do not take rates but instead, receive the product or service for free.
#New Content Strategy
Last but not least, each influencer certainly has their own characteristics in creating content. When creating content, they will always present their personality. For this reason, they often create relevant and unique content that their audiences like. With the interesting content being put out, it attracts and increases the interest of their audiences to try the product.
HOW TO GET STARTED WITH INFLUENCER MARKETING?
There are two ways to get started with influencer marketing.
Reach out to influencers directly.
Although directly approaching influencers may seem easier and cost-effective, this does not guarantee a successful campaign. There are several factors to be considered such as the type of influencer, the audience they have, and the minimum outreach that can be hit.
Engage an influencer marketing agency
Alternatively, an influencer marketing agency would be great to help execute campaigns. The agency can identify the right influencers and structure the strategies to play the strength of the client.
KOBE : asia's leading Influencers marketing platform
As an award-winning Artificial Intelligence Influencer Marketing agency, we help you win the Thailand market. We look for relevant celebrity, macro or micro Bloggers, Influencers, Youtubers, or Instagrammers to build your brand presence and stimulate interest in your products or services.
30,000+ KOLs
100M+ Outreach
14 Countries
Along with our patent A.I. engine that guarantees 100% results for your market outreach, we help you venture into Influencer Marketing Thailand by the most efficient and fast way from the comfort of your home.
TYPES OF INFLUENCER
Influencers can be classified into three categories: Mega, Macro and Micro influencers. Celebrities at the top of the pyramid have the highest reach but low relevance. Whereas influencers at the bottom of the pyramid usually have low reach but high relevance.
Mega Influencers: They are celebrities, actors, social media stars, athletes with a large following and at least 2% – 5% engagement per post. Therefore, they tend to have a diverse following with a wide range of interests. Although they have the most reach, they have the lowest relevance. Although they have the most reach, they have the lowest relevance. Because their relationship with their audience tends to appear to be more distant than that of other types of influencers.
Macro Influencers: They are established vloggers, bloggers and models with a sizeable following and at least 5% – 20% engagement per post. They are usually category specific and have the highest topical relevance. They have consistent growth and performance, but their relevance is low due to a lack of engagement with their audience.
Micro Influencers: Everyday consumers with lesser followers and at least 25%- 50% engagement per post. Because these influencers tend to focus on specific topics or areas, they have the highest level of brand relevance and resonance. Due to the genuine interactions, it helps to build trust within their followings.
Nano Influencers: Smaller outreach everyday consumers with the lowest amount of followers and at least 50-80% engagement per post. Nano influencer followers usually consist of family and friends. Despite having a lower reach, they have a higher follower credibility and engagement rate because they are regarded to be more friendly and genuine.
what we do for our clients
PLAN
We plan out an attractive content angle and find relevant Thai Influencer for your brand with our A.I. Platform
EXECUTE
We communicate with Influencers and provide your brand with fraud protection and safety throughout the entire campaign
REPORTING
We ensure guaranteed KPIs with storytelling content that amplifies your brand presence. With a final review meeting for future improvements
BILLING
Hassle-free payment procedures. Zero worries on budget allocating and Influencer payments
POWER YOURSELF UP WITH A.I
Kobe’s patent Artificial Intelligence engine is able to understand social media feeds through the analysis of 9 data points, allowing us to pair brands with influencers in a fast manner based on relevancy. Through our technology, we are also able to forecast content performance and deliver KPI-driven campaigns with weekly tracking reports. At Kobe, we strive to meet or even exceed your expectations! Connect with us to find out more about our AI-driven platform!
Our A.I platform is able to study the Influencer and their audience demographics which is absolutely important for implementing a successful Influencer Marketing campaign
Our Influencers
GAGAGAIL
BEST.VV
Ninnie_cyd
armskyh
luktarn
chornticha
MRA.KTC
PINKPLOYY_
kalamare
USNTTR
PAILINOLSEN
Successful influencer markeT campaigns
A successful Influencer Marketing campaign can range from a small scale to a large scale campaign. Moreover, what’s important is the outreach and engagement each Influencer brings in. Depending on the content angle for each campaign, we look at different metrics to bring in a set of audiences that allows your brand objective to be heard. Importantly, it is time to keep up with the trend and dive into Influencer Marketing for a different set of audiences that you have never reached before.
Casetify Thailand
Use of strong visuals by spotlighting the new case designs and pairing it with princess outfits. Bringing out the concept of “There’s magic to celebrate in all of us.” with personal sharing of how each princess relate & align with their values.
As fans of Blackpink, content creators share their personal story of how this collection relates to their favorite Blackpink and live concert memories. In addition, highlighting the case design by showing how it complements with their inspired outfit.