McDonald's Perfect Fit: Fashion-Forward Foodies
Gold & Local Hero: Influencer Agency of the Year 2020
#McDeliveryNightinSG
When failing isn’t an option for an undisputed market leader like McDonald’s – who launches fashion apparel, they choose Kobe.
Ministering 18 diverse influencers targeting 352k local 25 to 43 yo audiences by hijacking the “glamping trend” with inspiring visuals.
Sending consumers on waitlist, crashing the site – literally.
“Kobe understood the campaign right from the start. They were prompt in suggesting influencers, flexible in making adjustments, and quick to share the final deliverables. Thanks to them, we received a lot of positive feedback and an overwhelming demand for this loungewear”
– Nicole Low
Digital Marketing Consultant
