Home Owners Turn Everyday Moments into Philips Must-Haves.
Gold: Influencer Agency of the Year 2023
#HOMEWITHPHILIPS
Getting advocates to promote your products is the best marketing strategy. With Kobe’s strategy of selecting the right advocates, this is what Philips is leveraging on.
Ministering 69 influencers and achieving more than 160 content across Instagram Posts, Stories, and TikTok. The power of authenticity and advocacy has resulted in more than 160, 379 saved, and its only 15% of the total engagements achieved.
Who needs expensive ads when you can have advocates do the talking?
“Kobe has a pretty efficient Influencer Marketing System which helps to find right influencers and curate end reports which saved a lot of time. The team is really enthusiastic and love what they are doing.”
– Damian Koh, Digital Marketing and E-commerce
