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Kobe Case Study - Prime Video

K-Drama Fans Set the Stage for Prime Video’s Latest Hits.

When launching new K-titles, Prime Video needed more than just ads—they needed the right K-Drama enthusiasts to build authentic hype. Kobe connected Prime Video with passionate K-culture creators who turned teaser content into must-watch moments.

By engaging niche creators with a love for all things Korean, the campaign resonated deeply, driving anticipation and excitement leading up to each show’s release.

Because who better to spread the word than the very fans who live and breathe K-Dramas?

Creators Paired

@charissahoo
39.3K Followers, Singapore

@jazleenaa001
102.4K Followers, Singapore

@devilwearsbata
89.5K Followers, Singapore

Content Created

@jazleenaa001 Asking my dad to watch a show with me 🫣👨🏻 @Prime Video Singapore #HeartBeat #tiktoksg #asiandadsoftiktok #asiandadsbelike #whattowatch #kdrama ♬ Every Kind Of Way - H.E.R.
@devilwearsbata You can check out Lies Hidden In My Garden launching on 19 June, and many more K-drama series such as Jinny’s Kitchen and Tale of the Nine Tailed 1938 on Prime Video! @primevideosg #lieshiddeninmygarden #kdrama #whattowatch ♬ original sound - Devilwearsbata - Rishitha
@charissahoo Catch the latest kdrama thriller series Lies Hidden in My Garden on Amazon Prime Video from 19 June onwards and don't forget to check out the many more ktitles on Prime Video! Jinny’s Kitchen, True to Love, Tale of the Nine Tailed 1938, HeartBeat too! @primevideosg #liesinmyhiddengarden #kdrama #whattowatch ♬ original sound makeup & kpop - charissahoo
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