Malaysia is home to a vibrant social media scene, where influencers are shaping trends and connecting with audiences in profound ways. From fashion and beauty to lifestyle and fitness, these ten influencers have established themselves as the go-to personalities for millions of followers across the nation. Whether you’re interested in KOL marketing, these influencers are key players you should be following in 2024.
1. Iven Lee (@iven_lee) – 406K Followers
Iven Lee is a versatile influencer who has captured the attention of over 406 thousand followers with his engaging and relatable content. Known for his vibrant personality and creative approach to social media, Iven shares a wide range of content that spans lifestyle, food, and travel. Whether he’s exploring new destinations or sharing moments from his daily life, Iven’s feed is a dynamic mix that resonates with a diverse audience.
2. Karen Kho (@imkarenkho) – 161K Followers
Karen Kho is more than just a fitness enthusiast—she’s an inspiration for anyone looking to transform their lifestyle. Starting her journey as someone who wanted to improve her fitness, Karen has evolved into one of Malaysia’s leading wellness influencers. Her success is a testament to the power of influencer marketing, as her journey has resonated deeply with her 161,000 followers, making her a trusted voice in the health and wellness community.
3. Jane Chuck (@janechuck) – 599K Followers
Jane Chuck, with nearly 600 thousand followers, is a digital entrepreneur and fashion icon who has been at the forefront of Malaysia’s social media landscape for years. As the founder of several successful brands, Jane seamlessly blends her entrepreneurial spirit with her passion for fashion, offering her followers a unique glimpse into her world. Her Instagram is a curated blend of stylish outfits, travel adventures, and behind-the-scenes moments from her businesses. Jane’s influence extends beyond just fashion; she’s also a voice for young entrepreneurs and creatives looking to make their mark. Her ability to balance her multiple roles while staying true to her authentic self has earned her a loyal and engaged following.
4. Jovane (@jovanepjy) – 571K Followers
Jovane is a Malaysian Chinese influencer with a talent for turning everyday moments into something extraordinary. Her content is a harmonious mix of fashion, food, and travel, presented with an aesthetic that’s both minimalistic and captivating. Jovane’s feed is a source of inspiration for those who appreciate the finer things in life, from chic outfits to beautifully plated meals and stunning travel destinations. Her ability to capture and share these moments in a way that feels both aspirational and attainable has made her a beloved figure among her followers. Jovane’s influence lies in her eye for detail and her ability to make the ordinary look extraordinary.
5. Elyn Leong (@elynleonggg) – 909K Followers
Elyn Leong is a name that resonates with many in Malaysia’s social media landscape. With close to a million followers, Elyn has established herself as a powerhouse in the realms of beauty, fashion, and lifestyle. Her content is a blend of glamorous fashion shots, beauty tutorials, and snippets of her daily life, all presented with a vibrant and engaging personality. Elyn’s influence is vast, and she has collaborated with numerous top-tier brands, bringing her unique flair to every partnership.
6. Scha Alyahya (@schaalyahya) – 6.5M Followers
Scha Alyahya isn’t just an influencer—she’s a celebrity whose reach extends far beyond social media. With an impressive 6.5 million followers, Scha is a household name in Malaysia, known for her work as an actress, model, and television host. Her Instagram is a vibrant mix of content, including fashion, beauty, motherhood, and lifestyle. Scha’s posts often give her followers a glimpse into her life as a public figure, offering behind-the-scenes looks at her work, family life, and personal style.
7. Nelydia Senrose (@nelydiasenrose) – 4.5M Followers
Nelydia Senrose is a star in her own right, with a following of 4.5 million that speaks to her influence and appeal. As an actress and influencer, Nelydia has captivated her audience with her charm, beauty, and talent. Her Instagram is a blend of glamorous photoshoots, candid moments, and promotional content, all delivered with the grace and poise that she’s known for.
8. Miki Tew (@miki_tew) – 566K Followers
Miki Tew is an up-and-coming influencer who is quickly making a name for herself in the beauty and fashion world. With 566 thousand followers, Miki’s Instagram is a vibrant showcase of makeup tutorials, fashion inspiration, and lifestyle content. Her ability to create stunning looks that resonate with her audience has made her a go-to source for beauty enthusiasts. Her growth in the digital space is a testament to her talent and dedication, making her one to watch in the coming years.
9. Han Xiao Ai (@hanxiiaoaii) – 954K Followers
Han Xiao Ai is a multi-faceted influencer whose content spans lifestyle, beauty, and travel. With nearly a million followers, Han has built a strong online presence through her engaging and diverse content. Whether she’s sharing her latest beauty routine, exploring new destinations, or offering insights into her daily life, Xiao Ai’s posts are always infused with her unique personality and style. Her ability to connect with her audience through a variety of content has made her a popular figure in Malaysia’s influencer scene.
10. Gladish Chan (@gladishchan) – 452K Followers
Gladish Chan is a versatile influencer who has made a name for herself through her diverse content that spans fashion, food, and lifestyle. Gladish’s Instagram is a colourful and engaging feed that reflects her vibrant personality. Her posts often feature stylish outfits, delicious food, and snapshots from her daily life, all presented in a way that feels both polished and approachable. Gladish’s ability to create content that resonates with a wide audience has made her a trusted voice in Malaysia’s social media landscape. Her authenticity and creativity shine through in every post, making her a must-follow for anyone interested in lifestyle and fashion.
Conclusion
These ten Malaysian influencers represent the best of what the country’s digital landscape has to offer. From fashion and beauty to lifestyle and fitness, they’ve mastered the art of connecting with their audiences in meaningful ways. Their influence continues to grow, making them essential follows for anyone looking to stay informed and inspired.
For brands aiming to tap into the power of KOL marketing and influencer marketing, these personalities offer incredible potential to reach and engage with diverse audiences. Kobe provides an extensive platform that connects brands with the right influencers to elevate their marketing strategies. If you’re ready to harness the power of influencer marketing, don’t hesitate to contact us and discover how you can make a significant impact in the digital space!
