We’ve all heard of baby boomers, millennials and Gen Y-ers, but rarely have we explored the potential of Gen Z. As of 2020, Gen Z makes up almost 40% of local shoppers. In just five years, Gen Z is expected to be one of the key consumer groups that marketers will have to focus on. Marketing to Gen Z is easier, but at the same time trickier. With their main touchpoints being social media, marketers will need to decide how to best connect with them through the use of social media. Download your guide to marketing to Gen Z.