Project Description

Ayam Brand

Spicy Tuna

Before Kobe:

Ayam Brand has recently launched three different levels of Spicy Tuna, level 2, 3 and 5. Ayam Brand, commonly associated with its tuna cans, hopes to spread awareness of its new launches.

After Kobe:

In addition to merely talking about the new spicy tuna, influencers challenged their friends to try the spiciest level of tuna by blindfolding them. Consequently, many had interesting expressions as they were challenged beyond their spiciness threshold level which resulted in interesting expressions. Such genuine expressions generated meaningful buzz of many others who are keen to try as well.

Results:

217,516 outreach and 6,163 engagements

 


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