Project Description

Building and Construction Authority (BCA)

Career Fair

Before Kobe:

BCA wishes to encourage more individuals to join the built environment. As a result, it intends to use social media marketing to promote its upcoming career fair.

After Kobe:

The strategy was to get 20 micro influencers to share their most iconic infrastructure in Singapore using Instagram and Facebook. Consequently, it managed to generate interested parties in joining BCA for a fulfilling career.

Results:

445,813 outreach.

 


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