Project Description

DBS Bank

Multi Currency Autosave (MCA)

Before Kobe:

Changing money before any overseas trip will always be a woe for many travelers out there. It is always a chore to spend in the foreign countries. As such, DBS has introduced a new programme to resolve this issue.

After Kobe:

However, spending overseas has been much more convenient and faster through the introduction of DBS MCA account. Frequent travelers can get to spend overseas or even pay using foreign currencies. Through this campaign niche influencers were reached out to ensure a certain target segment being met.

Results:

362,569 outreach and 9,645 engagements

 


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