Project Description

Metro

Membership card

Before Kobe:

CentrePoint’s departmental store Metro experienced difficulty in maintaining high human traffic. Hence, it had to do something to increase its human traffic.

After Kobe:

To target the different demographics of people, Metro implemented various marketing strategies. This allowed shoppers at different sections of the departmental store to have a different shopping experience. Additionally, there was FREE membership signup where buyers could enjoy 10% discount all year round.

Results:

441,728 outreach and 6,896 engagements in 3 days!

 


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