Project Description

Ministry Of Finance (MOF)

GST U-SAVE Voucher

Engaging Kobe:

Firstly, Kobe sought 10 micro-influencers with the demographics of heartland/family. After which, they received the  Minitry of Finance (MOF) – GST U-SAVE vouchers and had the chance to learn more about Singapore’s Financial landscape. Additionally, they got to share their experiences and encouraged their followers to participate in the quiz in order to stand a chance in winning a voucher.


16 influencers + 23 Social Media Posts + 99,110 Reach + 2,165 Engagements.


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