Targeting a niche target audience, Natures Superfoods are not aware of another group of potential target audience. Nature’s Superfoods was finding out ways to engage their target audience online as well.
Besides their usual target audience, Nature’s Superfoods has managed to gain awareness from a new target audience which is essentially important in expanding their brand name. Natures Superfoods is also beginning to gain more traction online with the help of influencers onboard this campaign and their unique postings.
Nature’s Superfoods Results:
110,774 outreach and 3,520 engagements