Jurong Point (Prime Point Realty Development Pte Ltd)
WOWcher
Before Kobe:
Jurong Point is no foreign when it comes to shopping in the west. Being a suburban mall, Jurong Point is constantly looking for ways to engage with shoppers and expanding beyond their catchment areas.
After Kobe:
Influencers from different parts of Singapore visited Jurong Point. This has allowed followers to be more aware and interested in the events that is happening in Jurong Point. As a result, followers were exposed to another great shopping mall in the west compared to the usual shopping belt.
Results:
110,164 outreach and 4,308 engagements