Success Resources Group

NAC, UPW, RK

Before Kobe:

Success Resources Group (SRG) is widely known for holding talks and events with successful thought leaders. They have been creating awareness for such talks and events within their own database and traditional advertising (train ads, online banners) but now would like to reach out and engage with new possible target audience.

After Kobe:

SRG has managed to create awareness with a slightly younger target audience. The younger age group that normally might not be aware of such events happening, are able to engage with SRG to know more of such events and further fuel their interests

Results: 

332,348 outreach and 14,224 engagements