JTC Corporation – RACE.EAT.PLAY

JTC Corporation RACE.EAT.PLAY @ one-north Festival Before Kobe: JTC Corporation aims to increase awareness of their event, RACE.EAT.PLAY @ one-north Festival. Ultimately, aiming to encourage more people to participate in the event as well as signing up for the first-ever soapbox race in Singapore. After Kobe: Influencers were able to highlight and share about their [...]

Youth Corps Singapore – Youth Expedition Project

Youth Corps Singapore Youth Expedition Project (YEP) Before Kobe: The campaign aims to increase awareness of the Youth Expedition Project (YEP) exhibition and workshops amongst youths. Ultimately, aiming to encourage more youths to participate in YEP. After Kobe: YEP Campaign engaged with influencers who have either been to YEP or an overseas volunteering trip. Hence, their [...]

Building and Construction Authority (BCA) – Career Fair

Building and Construction Authority (BCA) Career Fair Before Kobe: BCA wishes to encourage more individuals to join the built environment. As a result, it intends to use social media marketing to promote its upcoming career fair. After Kobe: The strategy was to get 20 micro influencers to share their most iconic infrastructure in Singapore using [...]

Urban Redevelopment Authority (URA) – Our Fave Place SG

Urban Redevelopment Authority (URA) Our Fave Place SG Before Kobe: One of the national challenges URA faced is on how it can improve public places in Singapore. Additionally, it wants to Singaporeans to actively participants in its project. After Kobe: Micro influencers shared their experiences of interacting with URA projects, where they explored new and [...]