Granny’s Secret – Yikowei

Granny's Secret Yikowei Before Kobe: Having a strong presence in the Chinese community, Yikowei is looking to tap into the Malay community with their pineapple tarts, just in time for Hari Raya Aidilfitri. After Kobe: There were creative ways that the influencers did to promote the pineapple tarts for this campaign. In conclusion, not only [...]

Yue Hwa Chinese Product Emporium – Yue Hwa

Yue Hwa Chinese Product Emporium Yue Hwa Before Kobe: Yue Hwa is a brand name that is strong among the senior population. Currently, it is looking to reach out to the younger target audience, as this is the population with the upcoming spending power. After Kobe: Yue Hwa definitely created a strong social media presence after [...]

Nature’s Superfoods – Nature’s Superfood

Nature's Superfoods Natures Superfoods Before Kobe: Targeting a niche target audience, Natures Superfoods are not aware of another group of potential target audience. Nature's Superfoods was finding out ways to engage their target audience online as well. After Kobe: Besides their usual target audience, Nature's Superfoods has managed to gain awareness from a new target [...]