BATA – Vivo City

BATA Vivo City Before Kobe: Bata has a new concept store and they would like to create awareness among its target audience using social media. After Kobe: Other than just creating awareness for its new concept store, there are also many influencers who started to approach Bata for collaboration. Hence, this gave Bata an opportunity to expand its [...]

Metro – Metro Card

Metro Membership card Before Kobe: CentrePoint’s departmental store Metro experienced difficulty in maintaining high human traffic. Hence, it had to do something to increase its human traffic. After Kobe: To target the different demographics of people, Metro implemented various marketing strategies. This allowed shoppers at different sections of the departmental store to have a different [...]