October 2017

Influencer Marketing for B2B

By | October 24th, 2017|Categories: Influencers, Marketers|Tags: , , , , , , , , |

Influencer Marketing in B2B Landscape             Recently more and more Influencer marketing programs are appearing in the B2B world. But obviously, there are some challenges that come with using Influencer marketing to spread awareness in the B2b world. These include things like a ROI which is unpredictable, cost justification and [...]

Guide to Identify Relevant Influencers

By | October 19th, 2017|Categories: Marketers, Tips|Tags: , , , , , , , |

Overview on Influencer Marketing Through different celebrity endorsements, it becomes easier for many businesses to reach a larger number of customers and create relevance between the business and the consumers. In fact, the audiences put their trust on the influencers than the brands. Hence, it is essential to match up to relevant influencers to boost [...]

Guide to Successful Launch of Product

By | October 19th, 2017|Categories: Marketers, Social Media|Tags: , , , , , , , , , , |

How to Effectively Introduce Your Product on Social Media Using influencers, Ads, Pre-Launch suspense, Giveaways If you wanted to effectively introduce your business to a different level of success, it is better for you to embrace the power of social media. Apart it can help you bring your product or services to a larger number of [...]

How Influential Can Word of Mouth Be

By | October 19th, 2017|Categories: Marketers, Tips|Tags: , , , , |

What is Word of Mouth How Effective is Word of Mouth Have you witnessed something and you had to share with your family and friends about it? Or having a wonderful experience at a restaurant and instagram-ing about it? That is word of mouth marketing. In case you didn’t know yet, it is an organic method of [...]

Key Opinion Leaders in Thailand

By | October 19th, 2017|Categories: Marketers, Opinion Leaders|Tags: , , , , , , , , , , |

Overview of Opinion Leader Generally trusted by many, Key Opinion Leaders have the ability to influence decision making. Since they are often under the spotlight of mass media, this increases their exposure. With the rise of influencer marketing, brands tend to look out to them to increase their brand awareness. They are known as the [...]

Drivers of Change in Digital Marketing

By | October 11th, 2017|Categories: Marketers, Social Media|Tags: , , , , , , , |

Driving Changes in Digital Marketing Trends to take note for effective marketing In the field of business-to-business industry marketing, there will always be a rapid and ongoing process of change. The changes will constantly evolve in digital marketing. This will force the CEOs and other executives to rethink the processes. Therefore, it is essential to consider the following [...]

Important Guide to Finding Influencers at SEA

By | October 11th, 2017|Categories: Guide, Tips|Tags: , , , , , , , |

Finding Influencers in SEA Tips to target relevant influencers One of the best marketing strategies you could do for your business is having influencers in SEA. Building your business in the counties of Vietnam, Singapore, Indonesia, and Malaysia could be challenging but you have the right influencer to help you promote your business, that task of [...]

September 2017

Matching to Relevant Influencers

By | September 11th, 2017|Categories: Influencers, Social Media|Tags: , , , , , , , , , |

Influencer Marketing in Digital Age Why use Influencers Influencers have the reach to deliver messages to a large audience. Based on research, it is shown that people have the same level of confidence in influencers and in friends. As such, influencers have the ability to make the audiences have trust in the message they are [...]

August 2017

Instagram’s new advertising initiative

By | August 31st, 2017|Categories: Advertising, Marketers|Tags: , , , , , , , , , |

Instagram's New Tool Instagram Stories According to Social Media Examiner, marketers are operating towards the use of visual platforms such as Instagram for their marketing initiatives due to its increased value. As cliche as it sounds, it is true that pictures speak a thousand words. The digital scene started with blogging, where businesses produced lengthy posts [...]

How Should Marketers Optimize Social Content

By | August 16th, 2017|Categories: Marketers, Social Media|Tags: , , , , , , , , , , |

Guide to Utilize Social Media Effectively Creating Unique, Shareable, Engaging Content Most companies today utilize social media to market their content. However, they don't optimize social content. The difference between using and actually succeeding in using social media marketing is quite astounding. In the past, the use of social media for business tended to be in [...]