4 Christmas Influencer Campaign Ideas to Inspire Your 2026 Plans

Key Takeaways

• Give audiences a useful first look. Let creators introduce your festive offering and share the details that help viewers decide what to try.
• Make gift recommendations personal. Real relationships and shared memories can inspire more thoughtful Christmas gift choices.
• Help people picture their festive plans. Connect dining, shopping and activities into an outing audiences can easily follow.
• Offer a Christmas discovery worth sharing. Focus on one memorable highlight, with practical details viewers can save or send to friends.
• Keep your Christmas influencer campaign focused. Choose a clear objective, work with relevant creators and give them room to make the content their own.

Still deciding what your Christmas influencer campaign should look like?

Whether you’re starting from scratch or refining an existing idea, here are five approaches to help you plan a campaign your audience can enjoy.

For brands exploring Christmas influencer marketing, a useful starting point is the role your content can play in someone’s festive plans. Can it help them choose a thoughtful gift, discover somewhere to visit, or prepare for a gathering?

That gives creators a clear direction while leaving room for their personality. It also gives audiences a reason to watch beyond the product introduction.

From festive launches to Christmas preparations, these five ideas offer different ways to bring your brand into the season with Singapore campaign examples and creator content to inspire your planning.

1. Give Audiences a First Look at Your Festive Launch

A seasonal launch gives creators something new to explore. Your audience gets to discover what is available, see it in action and decide whether it belongs on their Christmas shopping list.

The content could take the form of a first taste, an unboxing, a try-on or a quick product demonstration. The most useful approach depends on what shoppers need to know before making a decision.

For a festive beverage, that might mean describing its flavour. For a beauty gift set, it could mean showing what is included and who might enjoy it.

Campaign inspiration: Discovering Starbucks’ festive drinks

As part of a Christmas campaign with KOBE, Starbucks Singapore worked with creators including Nicole Tan (@yingxuantaan) to introduce its holiday-inspired drinks. In her TikTok, Nicole invites audiences to discover the festive offering, giving viewers an introduction to something they could try during the Christmas season.

This gives the product launch a clear seasonal context: viewers are introduced to something they could try as part of their Christmas celebrations. For brands, the takeaway is to give creators a specific offering to explore and a clear reason for audiences to be interested.

Source: KOBE’s Starbucks Singapore Christmas campaign. Content by @yingxuantaan.

While this campaign ran in 2024, the first-look format is evergreen. Brands can still adapt it for Christmas 2026 to introduce new products, seasonal collections or promotions, with creators helping audiences understand what’s available and what they might like to try.

How brands can execute this

Give creators a small selection of products and a clear audience question to answer, such as: “Which would you choose for an afternoon treat?”

Include essential information, availability, price and where to buy while allowing creators to describe their experience in their own words.

Keep it manageable: One focused first-look video can introduce your seasonal range without requiring a separate festive production.

2. Turn Gift-Giving Into a Personal Story

Gift recommendations become more useful when viewers understand who the gift is for.

Instead of presenting several products without context, a creator could choose something for a sibling, a close friend or a child, explaining the interests or memories behind their decision.

This helps shoppers assess whether the recommendation could work for someone in their own lives. It also gives the product a natural place in the story.

Campaign inspiration: A Christmas gift that says “I know you”

Christmas gifting often starts with thinking about the people who have been there for us. Randy Toh (@randyys) brings that feeling into his shopDisney content, choosing gifts for a longtime friend who shares his love of Disney movies.

In his post, Randy reflects on growing up alongside his polytechnic best friend and their shared love of Disney movies, especially Brave. Choosing gifts from shopDisney becomes a way to thank her for the years of friendship and celebrate something they have always enjoyed together.

It is a familiar feeling during Christmas: wanting to find a present that brings back a memory or makes someone say, “You remembered.”

Source: KOBE’s shopDisney Christmas campaign. Content by @randyys.

Brands can make gift recommendations more relatable by building them around real relationships or shared interests. Giving creators room to explain who they are buying for and why they chose the gift can inspire audiences to find something thoughtful and personal for their own loved ones this Christmas.

Focus your explanation on the connection between the recipient and the chosen gift. That is what makes this section distinct from a general product showcase.

How brands can execute this

Brief creators around a specific recipient and a realistic budget.

For example:

• A thoughtful gift for a friend who loves a particular character.
• A small surprise for a sibling.
• A family gift that encourages spending time together.

Let the creator explain why they chose the item. Clear product details and an honest recommendation will help viewers make their own decisions.

Keep it manageable: A gift-selection video can be filmed at home or during an existing shopping visit.

3. Help Audiences Plan a Festive Day Out

For malls, dining destinations and attractions, Christmas influencer marketing can help audiences work out how to spend their time.

A useful video can show how different stops fit together: where to eat, what to explore and which activities suit the people coming along.

Give the outing a clear purpose, such as a relaxed afternoon with friends or a family visit during the school holidays. This makes the recommendations easier for viewers to apply.

Campaign inspiration: A Christmas outing with a purpose

Finding something to bring to a Christmas gathering can become part of the festive fun. For a Christmas campaign with KOBE, The Rail Mall worked with Melissa (@swashed) to share how she combined a walk along the Rail Corridor with a visit to pick up items for a Christmas potluck.

Her recommendations take viewers through dining at Acqua e Farina, treats for furry companions at Pets’ Station, drinks from Cellarbration and sharing dishes from BlooiE’s Roadhouse. Together, they give the outing a familiar purpose: finding things to enjoy and share with others during the season.

The appeal is easy to relate to. You get to stretch your legs, discover somewhere to eat and come home with something for the Christmas table.

Source: KOBE’s The Rail Mall Christmas campaign. Content by @swashed.

For brands, this shows how a creator can help audiences picture their own festive visit. Give the outing a simple purpose and connect a few useful stops, so viewers leave with an idea of where to go and what they could bring to their next gathering.

How brands can execute this 

Invite creators to plan an afternoon around something their audience might be doing, such as catching up with friends or finding food for a Christmas potluck. Connect two or three stops into an outing viewers can picture enjoying themselves.

A simple starting point: Arrange one filming visit and a short route. Include useful details such as how to get there, whether bookings are needed and how much time to set aside.

4. Give Audiences a Christmas Find Worth Sharing

Sometimes, Christmas plans start with a video in the group chat and a simple “Shall we go?”

A short creator video can introduce something festive that viewers want to share with friends or family. It could be a Christmas market, a seasonal activity or a display that catches their attention while scrolling.

For brands, the opportunity is to give audiences something specific to get excited about, with enough information to take the next step.

Content inspiration: A Christmas discovery on Orchard Road

In this TikTok, (@ice_dwhite) introduces the Christmas market at Ngee Ann City Civic Plaza. The short video gives viewers a festive discovery alongside the location and event end date, making it easy to understand where to go.

Source: TikTok content by @ice_dwhite, posted in November 2025.

With more than 1,600 shares at the time of writing, the post offers a useful reference for content that audiences pass along. The figures do not tell us why people shared it, but the format gives viewers a straightforward way to suggest a Christmas plan to someone else.

For brands, the takeaway is to give each video one clear discovery. A memorable festive highlight and useful details can give audiences a reason to save the post or send it to their next gathering’s group chat.

Find the moment people would send to a friend

Ask creators to focus on one highlight from your festive offering. This could be an activity people can enjoy together, an interactive display or a seasonal experience already included in your campaign.

Try this: Build one short video around the highlight, then include the location, dates and any booking or price information viewers need. Use your existing festive offering as the starting point.

Make Your Brand Part of Your Audience’s Christmas Plans

Christmas brings plenty of moments for brands to be part of, from finding a thoughtful gift to catching up with friends or getting ready to welcome guests.

Start with something your audience would enjoy or find useful, then give creators room to bring their own stories, traditions and personality into it. A simple idea can feel special when it reflects how people celebrate and who they share the season with.

Looking for support with your Christmas influencer campaign? Connect with KOBE to explore ideas and creator partnerships that fit your brand and audience.

Frequently Asked Questions

1. How do I choose the right Christmas influencer campaign idea for my brand?

Start with what you want audiences to discover or do. A festive launch suits a first look, gifting content helps shoppers choose, and an itinerary encourages visits. Preparation videos show products in use, while a series gives you room to develop a theme across several posts.

2. How can brands feature products without making Christmas content feel too promotional?

Give the product a clear role in the creator’s story, such as choosing a present for a friend or preparing something for a gathering. Share essential product information, but let creators explain their choices in their own words and clearly disclose the partnership.

3. Can a Christmas influencer campaign work with a smaller budget?

Keep the brief focused on one audience, one idea and a manageable number of deliverables. Discuss creator fees, filming needs and content usage rights upfront so you can decide what fits your budget before committing.

4. Does a Christmas content series need a new video every day?

No. A series can consist of a few connected videos released on agreed dates. Give each instalment a distinct idea and use a consistent title or theme so viewers recognise the connection and know what to expect next.

5. What should brands prepare before approaching creators for a Christmas campaign?

Have a clear objective, budget, intended posting dates and an outline of the content you need. Confirm product availability, delivery timelines and any festive promotion details so creators can assess the brief and plan their content.

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